Brand Assessment, Development, & Management
Time to take a brand-spanking new approach to branding!
Think of a brand as your company product-or service's personality, with long-lasting impression. It is an outcome of the collective impression that your customers receive from the first time they: meet you, speak to you, see your brochure or flyer, or visit your website.
How We Transform Your Identity Into A Brand
A company's branding is its visual identity and as your brand's personal stylist, we will design a visual palette that includes:
- » Logo - we will design a logo that serves as a symbol to represent not only your image, but also the identity you have defined.
- » Typography - we choose typefaces that work well together, while still compatible both online and in-print.
- » Illustration Style - we work with you to determine a specific method for how your brand's artwork can express its message without using any words.
- » Color Scheme - we will select a complimentary color scheme that will be used throughout all of your materials.
Stick With It
Once we create a palette that works using your message and visual style, we ask that our clients stick with it. It's easy to get "bored" with a long-standing brand since you see your brand every day. However, your potential customers do not. Research show that customers need to hear, read, and see a consistent message over a long period of time in order for your brand to have the maximum effect.
We appreciate the importance of developing, implementing, and maintaining a compelling message and visual palette that is custom-tailored to your target audience. That is why for the duration of your brand management, Zdeyznz concentrates on aligning your customer communication elements to your business development goals...across all marketing constituents that bear your company name.